Analytic Services
Making it all make sense
We provide deep insight into the impact of alternate contact strategies. Our analytic techniques provide marketers with the ability to measure response over a series of campaigns, across multiple titles and across multiple channels.
Catalog and Direct Mail Services
Focused on service
We serve the database, M/P and e-mail processing needs of Catalog and Retail marketers, as well as direct mailers. Our technology was designed specifically to support today's multichannel environment and has capabilities that have attracted notable attention.
Database Services
Flexible and manageable
At the core of all marketing programs are individual customers and their respective buying behaviors. We help businesses build smarter databases, enabling robust test designs, powerful measuring and actionable reporting.
Email and Web Services
Delivering dynamic digital
In order to provide the most accurate and advanced marketing services possible, you need integrated, cross-channel capabilities. We provide email send services and web analytic compilation as part of a holistic marketing services platform.
Identification
Keeping track, wherever, whenever
Our proprietary PIN assignment system is the heart and soul of our data management service offering.
Retail Marketing Services
Helping stores perform
We serve many marketers that have varying levels of retail presence in the marketplace. Some clients have only a few stores. Others have hundreds of locations. In each case, we deploy ZIP + 4 radius-powered selection capabilities to identify distance to your store.
Privacy
Respecting the customer and the client
To respect consumer privacy and to help marketers reach the most appropriate audience, we utilize the DMA and proprietary mail and telephone preference information to suppress information on consumers who have opted out of direct marketing solicitations.
Matchback Services
Following up
With so many channels in which consumers can buy products, it can be a challenge for the marketer to determine which promotional activity (if any) triggered the sale.
Data
Management
Capabilities
The solution to any business problem begins with solid data. But how we capture data and use it to build consumer relationships—that's where the magic happens.