Research, Insights and Tools
Knowing who to reach and where and how to reach them
The first step is to understand the target audience, the category and the real marketing opportunity. To do this, we have our own in-house research team to provide you with extensive insights and learnings that lead to ideas that motivate behavior. We do this through qualitative and quantitative research, using both primary and secondary methodologies.
Concept and Creative
Taking big ideas and creating engaging on-and-offline connections
Ryan’s ProCreate process assembles cross-functional teams as “cells”, who are immersed in the assignment to generate big ideas. The best ideas are then expanded upon during “Fusion” to show how they’d work in fully integrated promotions.
Amplifying the campaign with specific calls-to-action
We have the capability and expertise to make a promotional idea even stronger by creating an integrated promotional advertising campaign, which reaches consumers at all touch-points in a more efficient manner than traditional media, with the goal of driving action.
Making the right connections to extend your reach
Sometimes strategic partnerships are the perfect solution to help achieve your marketing objectives. When appropriate, Ryan Partnership can identify and connect brands with other brands, celebrities, spokespeople or properties, forming cooperative partnerships for greater promotion impact.
Choosing the right format for the big idea
How the big idea is executed is as important as the idea itself. From strategic recommendations on the best mix of vehicles, tactics and touch-points, to flawless execution in-market, we know the devil is in the details.
Events and Experiential
More buzz for the buck
We plan, create and execute memorable experiences where consumers can engage with and experience your brand in fun, relevant ways. This includes pop-up stores, targeted sampling, on-site sponsorship activation and 1:1 events. We ensure all our experiences don’t end with the interaction—but instead continue the dialogue socially and virally beyond the event.
Legal and Fulfillment
Steering you through the maze
We offer full in-house legal services to write, review and counsel on rules, sweepstakes, contests and all other promotional activities. Our in-house fulfillment services can also manage, deliver and measure all your program fulfillment needs and logistics.
The marriage of key consumer insights combined with brand positioning into an ownable idea—that’s our calling card. We plan, develop and execute strategic promotions to greatly enhance the Big Idea.