Purina-Kroger Joyful Pet Moments
Purina-Kroger Joyful Pet Moments
Kroger and Purina partner to help pet shoppers celebrate the everyday joy pets bring to their lives.
Purina-Kroger Joyful Pet Moments
A dedicated microsite on Kroger.com is updated regularly with fun games, helpful pet tips and chances to win Purina prizes.
Purina-Kroger Joyful Pet Moments
Shoppers play a fun pet game for a chance to instantly win coupons loaded directly to their loyalty card for free Purina products.
Purina-Kroger Joyful Pet Moments
Kroger and Purina show shoppers the variety of ways they can bring home the joy for their pets.
Purina-Kroger Joyful Pet Moments
In-store communications direct shoppers to product savings, a variety of Purina solutions and even pet sweepstakes.
Purina-Kroger Joyful Pet Moments
The Joyful Moments Playbook is updated each drive period, defining its consistent look and feel for Kroger and its partners.

Joyful Pet Moments from Purina: Achieving mutual objectives with an evergreen campaign

Our Challenge
Nestlé Purina and Kroger teamed up to celebrate pet owners’ love for their pets with “Tales for the Pet Lover’s Heart.” Ryan’s challenge was to evolve the communication and help build upon the already successful foundation.

Our Solution
Joyful Pet Moments from Purina—a 360º campaign that taps into the joy of pet ownership. The campaign encourages Kroger pet shoppers to share joyful tales and photos of their pets during seasonal programs all through the year. With full omni-channel support, digital partnership and exclusive offers, Purina receives fantastic display and shelf support to make it easy for Kroger shoppers to complete their pet-product journey.

The Results
The campaign continues to grow! Kroger has strengthened its category position, while Purina has received incremental growth and display year-over-year.

Capabilities Employed

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