Nestlé Purina and Kroger teamed up to celebrate pet owners’ love for their pets with “Tales for the Pet Lover’s Heart.” Ryan’s challenge was to evolve the communication and help build upon the already successful foundation.
Joyful Pet Moments from Purina—a 360º campaign that taps into the joy of pet ownership. The campaign encourages Kroger pet shoppers to share joyful tales and photos of their pets during seasonal programs all through the year. With full omni-channel support, digital partnership and exclusive offers, Purina receives fantastic display and shelf support to make it easy for Kroger shoppers to complete their pet-product journey.
The campaign continues to grow! Kroger has strengthened its category position, while Purina has received incremental growth and display year-over-year.