Known for its wool outerwear for more than 180 years, Woolrich has expanded its lineup to include a wide variety of outerwear styles, sleepwear, bedroom accessories and home goods.
With thousands of SKUs and fluctuating stock levels, online customers were abandoning their shopping carts at checkout after learning an item was out of stock. Woolrich needed to leverage its existing data and reconnect with online customers through a relevant e-mail strategy.
Woolrich partnered with us to make their Abandoned Cart process “smart”. Data feeds and advanced business logic were put in place, along with third party integration for sku-specific product recommendations. Email personalization, relevant product images and alternative product suggestions for out-of-stock items were added.
Woolrich is recognizing incremental revenue from its “smart” Abandoned Cart program by engaging its customers with a higher degree of personalization and cross-sell recommendations.